The Kota Kinabalu Journalists Association (KKJA) has appointed Rafflesia Medical Centre (RMC) as its medical advisor. RMC executive chairman Dr Roland Chia Ming Shen said RMC’s role is to assist the media fraternity partners in advancing public understanding on health care issues. The simple partnership understanding ceremony was held at the RMC yesterday. KKJA was represented by its chairman, Wong Bak Kion, while Dr Roland represented RMC. It was witnessed by MCA Penampang divisional chairman Datuk Paul Kong as well as KKJA supreme council members and RMC manager Liza Estolas. Under the partnership understanding, all members of KKJA and their families are given special privilege when getting treatment at RMC. Meanwhile starting this year, RMC will subscribe to the concept of corporate social responsibility in response to the call of the Prime Minister to all Malaysians to be a giving and caring society. He said corporate social responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. “Organizations are voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large,” he said at a press conference on the RMC blood donation drive and obesity screening on February 2 at the centre, starting from 9am to 3.3Opm. RMC will be one of the first few private hospitals/private healthcare providers in Malaysia joining the ranks of other conglomerates in embracing the concept of corporate social responsibility. In this respect, Dr Roland said RMC had committed to embark on a quarterly blood drive. “An understanding has been made with the Blood Bank of Queen Elizabeth Hospital that Rafflesia Medical Centre is committed to anchor a quarterly blood drive in our premises,” he added.